The Color Run is neither a charity nor a non-profit organization. The Color Run, LLC is a “for profit” event management company and our number one goal is to produce high quality events.
Yes, we do. The Global Poverty Project, the non-profit behind Global Citizen, is The Color Run’s global charity partner. This partnership gives Color Runners the opportunity to engage in global issues, make an impact in the world and be part of the movement that will end extreme poverty. Color Runners can join the Global Citizen movement in two ways: sign up and take action on Global Citizen or sign up to fundraise for one of five amazing nonprofits that are working to end extreme poverty.
The Color Run also works with local organizations in various cities they host events in. The Color Run’s number one goal, as it relates to local charities, is to increase cause awareness. We want to help shine a light on important issues. We hope our Color Runners will spend time on the website of our partner charities, join mailing lists, attend other events hosted by the charity and become an advocate for these causes. We give our charity partners a microphone to speak to thousands of good hearted people.
Do you also donate money to charity?
The Color Run has donated more than $3 million to charity since their founding in 2012.
Each charity’s needs are a little different, and as a result each of our charity partners ask for our help in different ways. Here are a few ways The Color Run helps raise funds for our charity partners:
1) Post Race Donation. This is where we make a financial donation to our charity partner. This set amount is determined in communication with the charity and depends on the level of involvement/volunteers provided by the charity.
2) Embedded Giving. We provide our runners the opportunity to add a donation that goes directly to the charity during the registration process. Our charities are constantly overwhelmed by the kindness of our Color Runners.
3) Charity Registrations. In some cities, we provide the partner charity a limited number of charity registrations. The charity sells these registrations through their own website and keeps 100% of the listed price of the registration.
See below for an example of how our Philadelphia charity partner, Back on My Feet, used our charity registrations:
No. Your registration fee is not tax deductible. The only tax deductible portion would be if you made an additional donation directly to the charity during the registration process or bought the registration directly through the charity.
We love charity suggestions! Please email us at firstname.lastname@example.org with a short description of what your charity is all about!
“Partnering with The Color Run in 2013 was such a rewarding experience for HandsOn Jacksonville. Being selected as the charity of choice was an honor for us and supported the work that we do on a daily basis in our city. It gave our dedicated volunteers a fun and energetic way to be engaged and promoted health and wellness, a core value for our organization, in such a unique way. For our organization, for our volunteers and for our city; this partnership was a WIN for all!”
“The Color Run is by far the funnest, most unique, and exciting company we have ever gotten the chance to partner with. Their staff is absolutely phenomenal and working with the race director has been a blast. We consider ourselves lucky to be involved with such an amazing group of individuals.”
Cool Kids Campaign:
“Wow… might be the only word to summarize the experience Cool Kids Campaign had as the charity partner for The Color Run in Baltimore. What a perfect match for us. Our programs are focused on making life better for kids with cancer and the Color Run is ALL about being positive and happy. They included our cancer families in every part of the day and lived up to their promise of the happiest 5K on the planet. On the way home one of our 9 year old cancer patients said, ‘That was one of the best days of my life.’ Pretty much says it all.”
Boys & Girls Clubs- Alaska:
“Boys & Girls Clubs – Alaska was proud to be a charity partner for The Color Run – Anchorage in 2013. There were so many positives related to our involvement. For example, many of our staff and our good friends in the community volunteered. Over and over, we have heard comments like, “that was the best volunteer experience ever,” and ” that was so much fun!” For our staff, volunteering at The Color Run was a huge morale booster and team building experience. As a group of people that work with children all day – we appreciated that this event could move adults (whether running or volunteering) to laugh and play like children. The value of building positive public awareness is of utmost importance to the success of any non-profit, including Boys & Girls Club. We are thrilled with the media attention and increased public awareness we received as a partner to The Color Run! Top off those two positives with an unrestricted donation to support our mission and I can assure you that, if asked we will gladly be a part of this event for years to come.”